Proposal for Koshin Precision
by Kosta from Adria Studio
Thanks for reaching out.
Thanks for reaching out.
Hey Hugh John, first of all, I appreciate you reaching out to us.
Hey Hugh John, first of all, I appreciate you reaching out to us.
Adria has been thinking of venturing out into your industry for a while, so we would love to have a chance to work with you.
Adria has been thinking of venturing out into your industry for a while, so we would love to have a chance to work with you.
Koshin is an interesting brief. The brands we do best work for: venture-backed startups, AI infrastructure companies, security firms. They all sell something their buyers can't fully see or touch. Trust is the product. That's exactly what you're up against.
Koshin is an interesting brief. The brands we do best work for: venture-backed startups, AI infrastructure companies, security firms. They all sell something their buyers can't fully see or touch. Trust is the product. That's exactly what you're up against.
Done right, your brand filters for the right buyers before the first email is sent. That's the standard we hold ourselves to.
Done right, your brand filters for the right buyers before the first email is sent. That's the standard we hold ourselves to.
About Adria Studio
About Adria Studio
Adria is a boutique design studio founded in 2024.
We work with small to mid-size startups - primarily in AI, infrastructure, and are now venturing out into aerospace - on the work that actually moves the needle:
Brand identity, website design, and creative direction.
Adria is a boutique design studio founded in 2024.
We work with small to mid-size startups - primarily in AI, infrastructure, and are now venturing out into aerospace - on the work that actually moves the needle:
Brand identity, website design, and creative direction.
Most tools and startups look the same. They look boring. We exist to fix that.
Most tools and startups look the same. They look boring. We exist to fix that.
Our process starts before we start designing. We run research and exploratory workshops with founders like you to get clear on positioning, audience, and tone - then benchmark the results against the best-designed products in the world, not just your category.
Our process starts before we start designing. We run research and exploratory workshops with founders like you to get clear on positioning, audience, and tone - then benchmark the results against the best-designed products in the world, not just your category.
End result: a brand that does the selling.
End result: a brand that does the selling.
Highlighted works
Highlighted works
We have a set of infrastructure projects we would like to highlight:
We have a set of infrastructure projects we would like to highlight:
Our work process
Our work process
This is a typical work process we conduct for a brand + website design.
This is a typical work process we conduct for a brand + website design.
A brand kit typically entices: colors, fonts & sizing (and their usage), imagery, templates for social media posts & deck templates.
A brand kit typically entices: colors, fonts & sizing (and their usage), imagery, templates for social media posts & deck templates.
1
Product & Audience research
Product & Audience research
±1 week
±1 week
We like to learn about the product first. What are the pain points customers are facing? What’s the customer LTV? How and why was this company founded?
We like to learn about the product first. What are the pain points customers are facing? What’s the customer LTV? How and why was this company founded?
2
Creative direction / Vibes
Creative direction / Vibes
±1-2 weeks
±1-2 weeks
Setting up the tone of the brand. How do we want to come across? How do we want to feel? What’s the first thing we want users to associate with us? What words describe us?
Setting up the tone of the brand. How do we want to come across? How do we want to feel? What’s the first thing we want users to associate with us? What words describe us?
3
Rough explorations
Rough explorations
±2-3 weeks
±2-3 weeks
We get to work. We do very rough explorations to see how the product comes off. Vibe-coding some interactions and components to see how we want them to perform. A lot of back and forth.
We get to work. We do very rough explorations to see how the product comes off. Vibe-coding some interactions and components to see how we want them to perform. A lot of back and forth.
4
Website/Brand Delivery
Website/Brand Delivery
±2 weeks
±2 weeks
We figured out a direction, now we’re going all in. We know what we want, and how we want it to look like. It’s time to let the craft shine.
We figured out a direction, now we’re going all in. We know what we want, and how we want it to look like. It’s time to let the craft shine.
5
Handoff and QA
Handoff and QA
±1 week
±1 week
The website and brand are live at this point. We're doing the final polish, touch-ups and nitpicking the tiniest details.
The website and brand are live at this point. We're doing the final polish, touch-ups and nitpicking the tiniest details.
Total
Total
5-9 weeks
5-9 weeks
Typical cost
Typical cost
$5k per week
$5k per week
Notes:
Notes:
Fully eligible for a 70% refund after week 4
Fully eligible for a 70% refund after week 4
We’re very flexible when it comes to our process - even if this doesn’t seem fitting, don’t hesistate to reach out.
We’re very flexible when it comes to our process - even if this doesn’t seem fitting, don’t hesistate to reach out.
Notable clients we’ve worked with
Notable clients we’ve worked with
We’ve worked with tons of clients across AI/Infra, helping them raise $300M+ combined.
We’ve worked with tons of clients across AI/Infra, helping them raise $300M+ combined.
What we achieved for our clients
What we achieved for our clients
$300M+
Our clients raised more than $300,000,000 combined.
Our clients raised more than $300,000,000 combined.
2 weeks
Our fastest end-to-end website sprint - from kickoff to launch.
Our fastest end-to-end website sprint - from kickoff to launch.
100% of Clients
Reported a measurable shift in how they're perceived by customers and investors.
Reported a measurable shift in how they're perceived by customers and investors.
70% refund guarantee
If you're not satisfied within the first two weeks, we'll refund up to 70%, no questions asked.
If you're not satisfied within the first two weeks, we'll refund up to 70%, no questions asked.
What people had to say about working with us
"After a disappointing experience with a larger agency, Adria Studio was a breath of fresh air. They truly understood our vision, executed quickly, and the final product significantly increased our brand awareness."
"After a disappointing experience with a larger agency, Adria Studio was a breath of fresh air. They truly understood our vision, executed quickly, and the final product significantly increased our brand awareness."
Hussien Hussien, CEO of Steel (AI Infrastructure layer between agents and the web)
Hussien Hussien, CEO of Steel (AI Infrastructure layer between agents and the web)
We helped Steel secure a Seed round after working with us.
We helped Steel secure a Seed round after working with us.
"We went from very rough, abstract ideas to our first design iterations in just two days - exactly what we needed at that early stage. They presented multiple directions during revisions and were extremely open to feedback. It felt like having a founding designer on the team."
"We went from very rough, abstract ideas to our first design iterations in just two days - exactly what we needed at that early stage. They presented multiple directions during revisions and were extremely open to feedback. It felt like having a founding designer on the team."
Stefan Feješ, CEO of Preview (AI Startup for pre-production cinematography)
Stefan Feješ, CEO of Preview (AI Startup for pre-production cinematography)
Preview raised $2M in funding, and as soon as they raised they reached out to us. We did IRL brainstorming / design sessions in Belgrade, Serbia. They were ready to present ideas to stakeholders in just a week.
Preview raised $2M in funding, and as soon as they raised they reached out to us. We did IRL brainstorming / design sessions in Belgrade, Serbia. They were ready to present ideas to stakeholders in just a week.
Our proposal.
Our proposal.
Sprint (Brand + Website)
7 weeks, $34,000
Sprint (Brand + Website)
7 weeks, $34,000
As you mentioned in the Email, you would prefer the Sprint engagement. We could execute this in 6-7 weeks, with a quote of $34,000.
As you mentioned in the Email, you would prefer the Sprint engagement. We could execute this in 6-7 weeks, with a quote of $34,000.
The deliverables would include:
Brand Kit (Typography, Colour palette, Full Logo)
Website Design (4-6 pages)
Website Development (4-6 pages) in Framer - responsive for all breakpoints + animated.
Social Media Templates (Profile pictures, Banners, Posts)
Pitch Deck Template (6 templatised slides)
The deliverables would include:
Brand Kit (Typography, Colour palette, Full Logo)
Website Design (4-6 pages)
Website Development (4-6 pages) in Framer - responsive for all breakpoints + animated.
Social Media Templates (Profile pictures, Banners, Posts)
Pitch Deck Template (6 templatised slides)
You can read more about our end-to-end process here.
You can read more about our end-to-end process here.
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Letter from the founders
Letter from the founders
Hi, I’m Kosta, co-founder of Adria Studio.
AI/Infra founders with an eye for design, thanks for making software beautiful again.
We have learned so much about building companies, copywriting, tone, presentation & communication because of people like you.
We strive to help you build software and make AI beautiful through meticulous attention to detail & endless iterations on the tiniest ideas. It’s what we signed up for when we didn’t know how our Studio is going to be named.
We hope to keep building our internal software as well as large, external software. We want to fulfill our promise to ourselves.
What’s the next big thing you’re building?
Write us at contact@adria.studio. We’d love to hear.
Sincerely, Kosta and Adria Studio
If this sounds interesting, we’re more than open for a chat.
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Hi, I’m Kosta, co-founder of Adria Studio.
AI founders with an eye for design, thanks for making software beautiful again.
We have learned so much about building companies, copywriting, tone, presentation & communication because of people like you.
We strive to help you build software and make AI beautiful through meticulous attention to detail & endless iterations on the tiniest ideas. It’s what we signed up for when we didn’t know how our Studio is going to be named.
We hope to keep building our internal software as well as large, external software. We want to fulfill our promise to ourselves.
What’s the next big thing you’re building?
Write us at contact@adria.studio. We’d love to hear.
Sincerely, Kosta and Adria Studio