Proposal for Protea
by Kosta from Adria Studio
Thanks for reaching out.
Thanks for reaching out.
First off, appreciate the time on the call. Thanks for the good vibes you brought to the call - loved your energy.
Healthcare IT is new territory for us, as I have mentioned on call. The whole branding, positioning and selling problem isn't.
The brands we do our best work for are AI infra, fintech, security teams, dev tools - they all sell something complex to people who need large-scale problems solved and time saved.
First off, appreciate the time on the call. Thanks for the good vibes you brought to the call - loved your energy.
Healthcare IT is new territory for us, as I have mentioned on call. The whole branding, positioning and selling problem isn't.
The brands we do our best work for are AI infra, fintech, security teams, dev tools - they all sell something complex to people who need large-scale problems solved and time saved.
About Adria Studio
About Adria Studio
Adria is a boutique design studio. Small team of designers and developers, working with founders at the pre-seed to Series A stage.
Adria is a boutique design studio. Small team of designers and developers, working with founders at the pre-seed to Series A stage.
We do three things well:
Brand identity - typography, colors, logo, the emotional shape of the company
Website design + development - built in custom code, responsive, animated
Pitch decks + creative direction - the narrative, not just the slides
We do three things well:
Brand identity - typography, colors, logo, the emotional shape of the company
Website design + development - built in custom code, responsive, animated
Pitch decks + creative direction - the narrative, not just the slides
Most early-stage software looks the same. Healthcare IT in particular (from my quick research) looks bland, boring, ugly.
Most early-stage software looks the same. Healthcare IT in particular (from my quick research) looks bland, boring, ugly.
Our process starts before the design does. Research, founder interviews, positioning workshops. Then we benchmark against the best-designed products in the world, not just your category.
Our process starts before the design does. Research, founder interviews, positioning workshops. Then we benchmark against the best-designed products in the world, not just your category.
Highlighted works
Highlighted works
We have a set of projects we would like to highlight:
We have a set of projects we would like to highlight:
How we can work together
How we can work together
You said: brand first, then deck, then landing page.
I agree, as mentioned on call. I feel like this is a solid foundation for anything we build together in the future.
You said: brand first, then deck, then landing page.
I agree, as mentioned on call. I feel like this is a solid foundation for anything we build together in the future.
1
Brand foundation
Brand foundation
±3-4 weeks
±3-4 weeks
Discovery: founder interviews, competitor + reference audit, positioning workshop
Creative direction: 2-3 distinct visual directions, tone, mood
Brand identity: typography system, color palette, full logo, usage rules, social media assets & 5 distinct, reusable templates.
Mini brand kit + usage tutorials/guides
Discovery: founder interviews, competitor + reference audit, positioning workshop
Creative direction: 2-3 distinct visual directions, tone, mood
Brand identity: typography system, color palette, full logo, usage rules, social media assets & 5 distinct, reusable templates.
Mini brand kit + usage tutorials/guides
2
Pitch Deck
Pitch Deck
±1-2 weeks
±1-2 weeks
Full investor deck (12-15 slides)
Built around your specific narrative - not a template
Visual translation of the technical concepts.
Full investor deck (12-15 slides)
Built around your specific narrative - not a template
Visual translation of the technical concepts.
3
Landing Page
Landing Page
±3-4 weeks
±3-4 weeks
Single-page site, designed and developed in NextJS. Built to extend & expand later, fully responsive for all screen sizes.
Single-page site, designed and developed in NextJS. Built to extend & expand later, fully responsive for all screen sizes.
Total
Total
4 - 10 weeks
4 - 10 weeks
Typical cost
Typical cost
$4k per week
$4k per week
Notes:
Notes:
Since you guys are early-stage, we want to help you secure funding.
Since you guys are early-stage, we want to help you secure funding.
We're very flexible with our pricing, so we are happy to offer the a custom proposal.
We're very flexible with our pricing, so we are happy to offer the a custom proposal.
Brand foundation
Brand foundation
$11,500
$11,500
Pitch Deck
Pitch Deck
$2,500
$2,500
Landing Page
Landing Page
$7,000
$7,000
Notable clients we’ve worked with
Notable clients we’ve worked with
We’ve worked with tons of clients across AI/Infra, helping them raise $300M+ combined.
We’ve worked with tons of clients across AI/Infra, helping them raise $300M+ combined.
What we helped our clients achieve
What we helped our clients achieve
$300M+
Our clients raised more than $300,000,000 combined.
Our clients raised more than $300,000,000 combined.
2 weeks
Our fastest end-to-end website sprint - from kickoff to launch.
Our fastest end-to-end website sprint - from kickoff to launch.
100% of Clients
Reported a measurable shift in how they're perceived by customers and investors.
Reported a measurable shift in how they're perceived by customers and investors.
What people had to say about working with us
"After a disappointing experience with a larger agency, Adria Studio was a breath of fresh air. They truly understood our vision, executed quickly, and the final product significantly increased our brand awareness."
"After a disappointing experience with a larger agency, Adria Studio was a breath of fresh air. They truly understood our vision, executed quickly, and the final product significantly increased our brand awareness."
Hussien Hussien, CEO of Steel (AI Infrastructure layer between agents and the web)
Hussien Hussien, CEO of Steel (AI Infrastructure layer between agents and the web)
We helped Steel secure a Seed round after working with us.
We helped Steel secure a Seed round after working with us.
"We went from very rough, abstract ideas to our first design iterations in just two days - exactly what we needed at that early stage. They presented multiple directions during revisions and were extremely open to feedback. It felt like having a founding designer on the team."
"We went from very rough, abstract ideas to our first design iterations in just two days - exactly what we needed at that early stage. They presented multiple directions during revisions and were extremely open to feedback. It felt like having a founding designer on the team."
Stefan Feješ, CEO of Preview (AI Startup for pre-production cinematography)
Stefan Feješ, CEO of Preview (AI Startup for pre-production cinematography)
Preview raised $2M in funding, and as soon as they raised they reached out to us. We did IRL brainstorming / design sessions in Belgrade, Serbia. They were ready to present ideas to stakeholders in just a week.
Preview raised $2M in funding, and as soon as they raised they reached out to us. We did IRL brainstorming / design sessions in Belgrade, Serbia. They were ready to present ideas to stakeholders in just a week.
Our proposal
Our proposal
Brand Kit + Pitch Deck (Sprint)
$14,000 · 4-6 weeks
Brand Kit + Pitch Deck (Sprint)
$14,000 · 4-6 weeks
The deliverables would include:
Custom web application for generating brand assets
Full logo (Logomark + wordmark)
Typography selection and usage
Set of 30+ images (with guidance on how to generate real-looking images)
Color palette (friendly for markdown & AI usage)
Banner and profile picture for X
Banner and profile picture for LinkedIn
Adaptation of existing founder images to match branding
Guide on language and casing in sentences as well as language + typography pairing.
5 distinct and editable social media templates for announcements, partnerships & more
The deliverables would include:
Custom web application for generating brand assets
Full logo (Logomark + wordmark)
Typography selection and usage
Set of 30+ images (with guidance on how to generate real-looking images)
Color palette (friendly for markdown & AI usage)
Banner and profile picture for X
Banner and profile picture for LinkedIn
Adaptation of existing founder images to match branding
Guide on language and casing in sentences as well as language + typography pairing.
5 distinct and editable social media templates for announcements, partnerships & more
If this seems right, feel free to email me back at kosta@adria.studio or message me on Telegram: @uxkosta. I'm flexible to negotiate prices and deadlines.
If this seems right, feel free to email me back at kosta@adria.studio or message me on Telegram: @uxkosta. I'm flexible to negotiate prices and deadlines.