Proposal for Acme Company Inc.
by Kosta from Adria Studio
Why we reached out to you
Why we reached out to you
Hey John (and the team, if you’re reading this), Kosta here. I ran into your website as I was scrolling through Twitter 2 days ago, so thought I could reach out.
Hey John (and the team, if you’re reading this), Kosta here. I ran into your website as I was scrolling through Twitter 2 days ago, so thought I could reach out.
I love seeing well thought out products. And I love working with founders who have a strong bias towards a design-first approach, so I thought I could shoot my shoot at working with you guys.
I love seeing well thought out products. And I love working with founders who have a strong bias towards a design-first approach, so I thought I could shoot my shoot at working with you guys.
I see you guys are building an AI Product, which is what we specialize in. We’ve worked with 20+ AI companies and helped raise over $300M in the past years.
I see you guys are building an AI Product, which is what we specialize in. We’ve worked with 20+ AI companies and helped raise over $300M in the past years.
About Adria Studio
About Adria Studio
We’re a boutique studio working with small to mid size startups, aiding with creative direction for websites, apps and brands.
We’re a boutique studio working with small to mid size startups, aiding with creative direction for websites, apps and brands.
We primarily take on web and product design projects. We assemble ideas from scratch, or work on top of existing ideas (only if they have a strong base to begin with).
We primarily take on web and product design projects. We assemble ideas from scratch, or work on top of existing ideas (only if they have a strong base to begin with).
Adria Studio was founded in 2024 with the goal of killing the boredom that’s plaguing startups across North America, especially in AI.
Adria Studio was founded in 2024 with the goal of killing the boredom that’s plaguing startups across North America, especially in AI.
Every tool looks and feels the same, so we curated a group of design specialists with an average of 7 years of experience across the team, and we address issues regarding positioning, copy & designs for startups.
Every tool looks and feels the same, so we curated a group of design specialists with an average of 7 years of experience across the team, and we address issues regarding positioning, copy & designs for startups.
We do end-to-end design & development for websites, as well as research & exploratory workshops with founders to determine:
We do end-to-end design & development for websites, as well as research & exploratory workshops with founders to determine:
what you actually need?
what you actually need?
the creative direction
the creative direction
best approaches to copy and tone (based on the audience)
best approaches to copy and tone (based on the audience)
setting a benchmark (by looking up to flagship-level design startup products)
setting a benchmark (by looking up to flagship-level design startup products)
Highlighted works
Highlighted works
We have a set of works similar to what you’re building now. Here’s a few I would like to point out:
We have a set of works similar to what you’re building now. Here’s a few I would like to point out:
acctual.com
Website design, development + help with creative direction
steel.dev
Website redesign alongside a product design retainer
sonatic.co
Website design sprint
Our work process
Our work process
This is a typical work process we conduct for a product MVP or a website design + a functional brand kit.
This is a typical work process we conduct for a product MVP or a website design + a functional brand kit.
A brand kit typically entices: colors, fonts & sizing (and their usage), imagery, templates for social media posts & deck templates.
A brand kit typically entices: colors, fonts & sizing (and their usage), imagery, templates for social media posts & deck templates.
1
Product & Audience research
Product & Audience research
±1 week
±1 week
We like to learn about the product first. What are the pain points customers are facing? What’s the customer LTV? How and why was this company founded?
We like to learn about the product first. What are the pain points customers are facing? What’s the customer LTV? How and why was this company founded?
2
Creative direction / Vibes
Creative direction / Vibes
±1-2 weeks
±1-2 weeks
Setting up the tone of the brand. How do we want to come across? How do we want to feel? What’s the first thing we want users to associate with us? What words describe us?
Setting up the tone of the brand. How do we want to come across? How do we want to feel? What’s the first thing we want users to associate with us? What words describe us?
3
Rough explorations
Rough explorations
±2-3 weeks
±2-3 weeks
We get to work. We do very rough explorations to see how the product comes off. Vibe-coding some interactions and components to see how we want them to perform. A lot of back and forth.
We get to work. We do very rough explorations to see how the product comes off. Vibe-coding some interactions and components to see how we want them to perform. A lot of back and forth.
4
Polished design delivery
Polished design delivery
±2 weeks
±2 weeks
We figured out a direction, now we’re going all in. We know what we want, and how we want it to look like. It’s time to let the craft shine.
We figured out a direction, now we’re going all in. We know what we want, and how we want it to look like. It’s time to let the craft shine.
5
Handoff and QA
Handoff and QA
±1 week
±1 week
We figured out a direction, now we’re going all in. We know what we want, and how we want it to look like. It’s time to let the craft shine.
We figured out a direction, now we’re going all in. We know what we want, and how we want it to look like. It’s time to let the craft shine.
Total
Total
5-9 weeks
5-9 weeks
Typical cost
Typical cost
$5.5k per week
$5.5k per week
Notes:
Notes:
Fully eligible for a 70% refund after weeks 1-3
Fully eligible for a 70% refund after weeks 1-3
We’re very flexible when it comes to our process - even if this doesn’t seem fitting, don’t hesistate to reach out.
We’re very flexible when it comes to our process - even if this doesn’t seem fitting, don’t hesistate to reach out.
Highlighted Clients we’ve worked with
Highlighted Clients we’ve worked with
We’ve worked with tons of clients across AI.
We’ve worked with tons of clients across AI.
Our average relationship with a client is 9 months on a retainer.
Our average relationship with a client is 9 months on a retainer.
Some facts about Adria Studio
Some facts about Adria Studio
$300M+
Our clients raised more than $300,000,000 combined.
Our clients raised more than $300,000,000 combined.
2 weeks
Quickest end-to-end website sprint we’ve done. It was done for sonatic.co
Quickest end-to-end website sprint we’ve done. It was done for sonatic.co
Boosted brand perception
All of our clients saw a boost in how their brand was perceived by clients and competition.
All of our clients saw a boost in how their brand was perceived by clients and competition.
Refund guarantee
if you’re not happy with the results in the first 2 weeks, we will refund up to 70% of the amount paid.
if you’re not happy with the results in the first 2 weeks, we will refund up to 70% of the amount paid.
What people had to say about working with us
"After a disappointing experience with a larger agency, Adria Studio was a breath of fresh air. They truly understood our vision, executed quickly, and the final product significantly increased our brand awareness."
"After a disappointing experience with a larger agency, Adria Studio was a breath of fresh air. They truly understood our vision, executed quickly, and the final product significantly increased our brand awareness."
Hussien Hussien, CEO of Steel
Hussien Hussien, CEO of Steel
We helped Steel secure a Seed round after working with us.
We helped Steel secure a Seed round after working with us.
"We went from very rough, abstract ideas to our first design iterations in just two days - exactly what we needed at that early stage. They presented multiple directions during revisions and were extremely open to feedback. It felt like having a founding designer on the team."
"We went from very rough, abstract ideas to our first design iterations in just two days - exactly what we needed at that early stage. They presented multiple directions during revisions and were extremely open to feedback. It felt like having a founding designer on the team."
Stefan Feješ, CEO of Preview
Stefan Feješ, CEO of Preview
Preview raised $2M in funding, and as soon as they raised they reached out to us. We did IRL brainstorming / design sessions in Belgrade, Serbia. They were ready to present ideas to stakeholders in just a week.
Preview raised $2M in funding, and as soon as they raised they reached out to us. We did IRL brainstorming / design sessions in Belgrade, Serbia. They were ready to present ideas to stakeholders in just a week.
Engagement Types
Engagement Types
Sprint (Fixed project)
Min. 5 weeks, $5.5k per week
Sprint (Fixed project)
Min. 5 weeks, $5.5k per week
Retainer (monthly)
Min. 3 months, $10k per month
Retainer (monthly)
Min. 3 months, $10k per month
Letter from the founders
Letter from the founders
Hi, I’m Kosta, co-founder of Adria Studio.
AI founders with an eye for design, thanks for making software beautiful again.
We have learned so much about building companies, copywriting, tone, presentation & communication because of people like you.
We strive to help you build software and make AI beautiful through meticulous attention to detail & endless iterations on the tiniest ideas. It’s what we signed up for when we didn’t know how our Studio is going to be named.
We hope to keep building our internal software as well as large, external software. We want to fulfill our promise to ourselves.
What’s the next big thing you’re building?
Write us at contact@adria.studio. We’d love to hear.
Sincerely, Kosta and Adria Studio
If this sounds interesting, we’re more than open for a chat.
Copy Email
Copied
Hi, I’m Kosta, co-founder of Adria Studio.
AI founders with an eye for design, thanks for making software beautiful again.
We have learned so much about building companies, copywriting, tone, presentation & communication because of people like you.
We strive to help you build software and make AI beautiful through meticulous attention to detail & endless iterations on the tiniest ideas. It’s what we signed up for when we didn’t know how our Studio is going to be named.
We hope to keep building our internal software as well as large, external software. We want to fulfill our promise to ourselves.
What’s the next big thing you’re building?
Write us at contact@adria.studio. We’d love to hear.
Sincerely, Kosta and Adria Studio